Below are some statistics that you may use to interest prospective clients in image consultation and other services

95% of employers said a jobseekers personal appearance affected their opinion of the applicant's suitability for the job.

91% said they believe dress and grooming reflected the applicant's attitude toward the company.

61% said dress and grooming had an effect on subsequent promotions.

A survey created by Yankelovich Partners, Inc. had these key findings:

Most Americans believe clothing, hair, and makeup are important for a woman to make a good appearance on the job. Nearly seven in ten (69%) Americans believe clothing, hair and makeup are very or extremely important for a woman to make a good appearance on the job. One in five (21%) believes it is somewhat important, and seven percent believe it is not very or not at all important.

Americans believe a woman’s appearance at work affects certain aspects of her future performance on the job. Eighty-four percent of Americans believe a woman’s appearance affects whether she is asked to represent her company at outside meetings, and three in four believe it affects whether she is take n seriously (76%), asked to participate in meetings with upper management (74%), or is well regarded by colleagues and supervisors (74%). Two thirds believe a woman will be given new challenges, responsibilities, and opportunities (67%), or considered for a raise or promotion (64%).

Americans believe a woman’s appearance affects her confidence in her ability to perform her job. Nearly half (46%) of Americans believe clothes, hair and makeup affects a woman’s confidence in her ability to perform her job well, followed by one-third (32%) who believes it is somewhat true. One in six (18%) does not believe these factors affect a woman’s confidence in her ability to perform her job well.

Americans believe that a woman’s appearance at work affects her ability to perform her job well. More than half (59%) of Americans believe appearance is a factor, while 36% believe appearance is not a factor. Five percent of Americans are not sure of any if the statements are true.